We sharpen your offer until the right people say yes.
We score it on what makes people buy and fix the weak spots.
For founders, experts and coaches
Give us one day, and we'll help you build your high-ticket client attraction system.
Live online on Friday, November 20, you craft an offer the right people say yes to, build the pages that sell it and set up the follow-up emails that turn interest into clients. Your own AI does the heavy lifting inside our Launch Builder software, and Joe guides you live all day.
- An offer people say yes to
- The pages that sell it
- Follow-up emails that close
- Ready to turn on when you are
$297 after the Summit. If it isn't built by Sunday at 6 PM CT, you pay nothing.
You already did the hard part.
You spent years becoming deeply good at what you do, and that depth is the hard part. What's missing is the way to carry it to the people who need it.
So maybe this sounds like you:
- Clients come in waves. A referral here, a good month there.
- You post and hope the algorithm is kind.
- You say yes to the podcast, the lunch, the free call that goes nowhere.
- You tried to package what you do, and it never quite landed.
- When the referrals slow down, so does your sleep.
This was never a talent problem. What's missing is an offer the right people say yes to, and the pages and follow-up that carry it to them. So the Summit starts with your offer and builds the rest around it.
From first draft to first payment
Watch one founder's client attraction system come to life.
- 01Nadia's offer gets sharpened. Her AI scores it and reshapes it until the right people say yes.
- 02Her sales page gets built and published. A short form on it books a call.
- 03Her follow-up email gets written. It sounds like Nadia and invites Priya to pick a time.
- 04A booked call lands on her calendar. Priya picks Tuesday at 2 PM.
- 05Then the payment lands in Stripe. Priya says yes on the call, and $3,000 arrives.
You leave with your offer, pages and follow-up ready to turn on.
Your AI learns your business, your clients and your voice.
So every page and email sounds like you.
Your AI chooses the funnel that fits your business.
A booked-call funnel, a webinar funnel or another path.
Your pages get built and connected.
Registration, application or sales pages, ready to publish.
Your follow-up emails get written in your voice.
The emails that turn interest into booked calls and sales.
Everything is ready to turn on when you are.
Monday, or after your team has had a look.
Liberating Your Genius Is My Mission
I want to tell you why I built this.
In 2017 I walked out of my recruiting job with no plan and no savings. Just a message I had to share.
Clients came. So did the mornings I woke up anxious, knowing I had to post something and hope the algorithm was kind.
The ironic part?
I spent the next eight years learning marketing from the inside. I ran an agency that helped dozens of companies bring their offers to more people.
I still hadn't put that kind of support in place for myself.
Then came New Year's Day, 2025.
I was on the couch by the fireplace with my wife when my phone dinged.
A $2,000 sale. From a stranger. From a Facebook ad.
That earlier launch, for New Earth Development, the company Kelly and I co-founded, went on to bring in more than $200,000, at six dollars back for every dollar of ads.
Fast forward to today:
With clients arriving month after month, Kelly stepped about 90% out of day-to-day marketing operations and back into the work only she can do.
And I learned the truth I now build everything around:
Your genius can't serve your clients at full power, or make the impact you were born for, while you're chasing the next client.
It takes a repeatable system that brings clients to you month after month, so your revenue is steady enough to delegate well and get your time back.
That's when your genius is free.
So I built the Genius Launch Summit to help you build yours.
One day, live online. We build your offer, your pages and your follow-up with you. And if they aren't built by Sunday at 6 PM, you pay nothing.
This isn't a pitch dressed up as a workshop. It's the day I wish someone had given me.
Your genius has people to reach.
Let's free it to serve them.
Start with what you know. Leave with what is built.
01Spend about 20 minutes before the Summit creating your offer brief.
Paste the Genius Offer Architect into the ChatGPT or Claude chat that already knows your business. It scores your offer and writes your brief.
02Your AI starts from your brief while Joe teaches each step live.
You open Launch Builder at 9 AM, and your AI starts from your brief. Joe teaches each step live, and you build that step right away alongside founders like you.
03By Sunday at 6 PM CT, everything you built is ready to turn on.
Take the weekend to polish anything that's left. The guarantee counts everything built by Sunday at 6 PM.
Here is how Friday, November 20 unfolds
All times Central
- Welcome.Open Launch Builder; your first 30 days are included with your seat.
- Build one: your irresistible offer.
- Build two: your funnel pages.
- Lunch.Step away from the screen, eat well and breathe.
- Build three: your follow-up emails.
- Review, fix and your launch checklist.
- Getting it seen.Your funnel is built. When you turn it on, who is going to see it? Joe shows you how the Viral Traffic System brings the right people to it.
- Celebrate, and next steps.
The work has already worked.
$200K+from Joe's own masterclass funnel at New Earth Development
6 to 1return on every ad dollar in that funnel
About36 hoursfrom go-live to John's first $399 sale
$0.75per registration on John's launch
If you're considering doing this, do this. There are so many elements that go into marketing, and what Joe has put together connects all the pieces. That's my recommendation to anyone who wants to give their business a real jolt: create more message, in less time.
The launch I'd been imagining for three years happened in three weeks. The AI did the work I'd been hiring agencies to do, better, faster, and in my voice.
Raj JanaStay Grounded / Liber8I'm living a life I never even realized was possible. My finances have completely flipped.
John BeaudryLandscape designer, Garden Sanctuary SchoolI'm really grateful you've built this for people like me who have product-market fit, but not message-to-market fit.
Nathan SwanTEDx Ready coaching$0 today. Build the system in one day.
$0
today, with your card saved.
Save my seat, $0 today$297 after the Summit. If it isn't built by Sunday at 6 PM CT, you pay nothing.
Invited by a friend? Their link applies your code when you reserve.
Your seat includes
- the full live day with Joe;
- your first 30 days of Launch Builder with the $597 setup waived, then $197 a month, cancel anytime;
- the weekend to finish, until Sunday at 6 PM CT;
- the guarantee.
Cancel free until Friday, November 13 at 11:59 PM CT. If you don't cancel and can't come, the $297 becomes credit toward any Summit in the next 12 months.
The guarantee
Build it by Sunday. Or pay nothing.
If you attend live, do the pre-work and your offer, funnel pages and follow-up emails aren't built by Sunday, November 22 at 6 PM CT, you pay nothing.
Frequently asked questions
What will I leave with?
Your offer, the pages that sell it and the follow-up emails that close it, built and ready to turn on.
What is charged, and when?
$0 today with your card saved. $297 after the Summit, or nothing if it isn't built by Sunday at 6 PM CT. Launch Builder is free for your first 30 days, then $197 a month unless you cancel.
What is Launch Builder?
The software where your AI builds your offer, pages and follow-up with you. It works inside your own Claude, so it learns your business and writes in your voice.
What do I need?
A laptop, Claude Pro (about $20 a month) and about 20 minutes for the pre-work.
What if my offer isn't clear yet?
Bring what you have, and we shape the rest together on the day.
Do I need to be technical?
No. Your AI does the technical work, and Joe shows you every step live.
Does the Summit include traffic or ads?
The Summit builds your offer, pages and follow-up. At 4 PM, Joe shows you how to bring the right people to it with the Viral Traffic System, if it's right for you.
What if I can't attend live?
Cancel free until Friday, November 13 at 11:59 PM CT. After that, your $297 becomes credit toward any Summit in the next 12 months.
Your Launch Builder system
Bring your genius. Leave with the system that carries it to the people who need it.
Save my seat, $0 todayFriday, November 20 · Live online · 9 AM to 5 PM CT